Visiting an amusement park is always a thrilling experience, promising fun, excitement, and lasting memories for families and friends alike. Recently, I had the opportunity to visit a park that combines rides, a zoo and various attractions, nestled in the scenic surroundings of Ireland’s Ancient East. Here’s a an account of the visit, highlighting both the fantastic aspects and areas that could use some improvement.

Pre-Visit Communication

Prior to our visit, we received an informative email that included all the necessary details about the park, such as opening hours, ticket information and tips for making the most of our visit. This proactive communication helped us plan our day effectively.

Inadequate Road Signage

One of the more frustrating aspects was the poor road signage in the countryside leading to the park. Clear and visible signs are essential to ensure that visitors can easily find their way, especially for those unfamiliar with the area. Improving the road signage in the nearest village would make a significant difference in reducing confusion and ensuring a smooth arrival.

Smooth and Efficient Parking

Despite the poor road signage, one of the first pleasant surprises of the day was the car parking experience inside the park. Upon arrival, we were greeted by a friendly staff member who guided us to our parking spot. This assistance made the process quick and easy, setting a positive tone for the rest of the day. No stressful circling around the lot; we were able to get to the entrance in no time.

Food Outlets Galore, But Quality Could Be Better

The park has a small number of food outlets, catering for a range of tastes and preferences. From quick snacks to more substantial meals, there was plenty to choose from. However, while the quantity was good, the quality left room for improvement in some of the food outlets. Better food options and quality would significantly enhance the overall experience, making meal times as enjoyable as the attractions themselves.

Diverse Rides, Zoo, and Attractions

The park offers an excellent range of rides suitable for all ages, from thrilling roller coasters to gentle rides for small children. 

The interactive petting area in the zoo was a standout feature, allowing visitors to get up close and personal with some of the animals. This hands-on experience was educational and fun, particularly for younger guests who enjoyed the opportunity to interact with the animals.

The park offers live shows throughout the day, featuring talented entertainers who did an excellent job. However, the overall production quality of these shows could be enhanced. Improving elements like sound, lighting and set design would elevate the shows and make them a more integral part of the park experience.

Communication Lapses During Ride Breakdowns

While the variety of rides was fantastic, there was a noticeable lack of communication when a particular ride broke down during the day. Keeping guests informed about the status of rides, especially during unexpected downtime, is crucial for maintaining a positive experience. Regular updates would help manage expectations and reduce frustration.

Clean and Well-Maintained Facilities

Cleanliness is a crucial factor in any public space, and this park did not disappoint. The entire park, including restrooms and common areas, were well-kept and tidy. It was clear that the management prioritizes maintaining a clean environment for visitors.

Friendly Staff with Room for Improved Guest Interaction

The staff throughout the park were generally good, providing assistance when needed. However, a bit more emphasis on guest interaction and friendliness could go a long way. A smile and a warm approach can significantly enhance the guest experience, making visitors feel more welcome and valued.

Strengthening the Ireland’s Ancient East Theme

The park effectively incorporates the theme of Ireland’s Ancient East, which was evident in some of the attractions. However, this theme could be further strengthened, particularly in the shows and the names of certain rides. A stronger brand link between the zoo and other attractions would also create a more cohesive and immersive experience for visitors.

Conclusion

Overall, the visit to the amusement park was enjoyable and memorable, thanks to its diverse attractions and well-maintained facilities. While there are areas for improvement, particularly in food quality, communication and brand consistency, the park provides a fun and engaging experience for all ages. With a few tweaks and enhancements, it has the potential to offer an even more outstanding experience for its guests.

 About Geoff Wilson

Geoff runs his own consultancy business, with a focus primarily on sport.  Previously Head of Marketing and Communications at the Irish FA, Geoff now consults to a wide range of global sports organisations on areas such as strategic planning, marketing and communications, digital, fan engagement, public affairs, women’s football, league development, club development and knowledge sharing / capacity building programmes.  Geoff has created numerous academic models for the sports industry.  Geoff is on the Advisory Panel at the English Football League and Chair of the Sports Council Trust Company (Sport England organisation)