In our Business Leaders series, ProfileTree CEO Ciaran Connolly had the opportunity to sit down with Geoff Wilson. Geoff is a sports marketing specialist and provides consulting services with businesses providing them with sports marketing strategies, advice on branding for their business and more.

In this interview Geoff discusses the importance of marketing strategies for sports businesses, how it has developed over the years as well as what he thinks the future of sports will be after the Covid-19 pandemic.